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REVIEW: Aroma Café and Bar, Norwich

Back in 2014, I noticed a little shop on my walk to the train station was being turned into a coffee shop. “Not another coffee shop”, I thought. I remember hoping that this one would be a little different, maybe add something that other coffee shops didn’t to the vibrant city of Norwich. It wasn’t until about a month ago I tried this little gem of a place and boy, I was not disappointed.

Although Aroma is a lovely café, it’s also so much more. They have a delicious range of sandwiches, paninis, pastries and a whole manner of other treats as well as having alcohol on offer and a rather fabulous cocktail menu. Everything I love, all in one place! It’s one of those places I knew right from the minute I stepped in I was going to become a regular. And a regular I now am, apparently!

The place is owned and run by Mercedes and her brother Tom and they couldn’t do any more to make their customers feel welcome. I went in alone on my first visit but I soon felt I was amongst friends as they are very friendly and chatty which promotes a really great vibe throughout the place.

So, enough of my rambling. What do I THINK of Aroma? Well…

First Impressions
As I’ve already said, as soon as I walked into Aroma I knew I would become a regular. The decor is awesome and really quirky (just like me!) and the food and drink displayed is in a way that you can’t help but want to buy everything!

There are 3 levels, the café on the ground floor, a seating area in the middle and a cocktail bar up the top. All are decorated with wonderfully interesting paraphernalia and all are very warm and welcoming.

As always, I checked out the toilets too which I found to be spotless. An easy 10/10

As I walked in, I was met with big smiles and the baristas spoke to me like an old friend; their happiness was just infectious. So often in a café I’m greeted with a grunt and a frown, but not in Aroma. The chat continued and now they recognise me and take a genuine interest in what I’ve been up to between visits. Fabulously 10/10

The Food and Drink
I’m a sucker for a bit of latte art and Aroma do this really well. After quizzing Mercedes about what she could do, we settled on a dirty chai latte with a bear on top. I sat down for a minute or two and that is exactly what I got, alongside a delicious Portuguese custard tart!

Mercedes suggested I should take a picture of me ‘kissing the bear’. Sounded a bit rude but I’m not one to shy away from a challenge so I did indeed kiss the bear!

They certainly know how to make a nice cup of coffee here at Aroma. In fact, it’s as good as anywhere I’ve tried in Norwich or beyond. Before the coffee, I’d also had a meatball melt panini which was so tasty I didn’t stop to take a picture. Oops!

On subsequent visits, I’ve had the pleasure of trying many other delights; all of which have been completely delicious. Below is my lunch of an Apple Pressé and a New Yorker aka Chicken, Bacon, BBQ Sauce and Cheese. Then on the right a ‘latte art gone wrong’ which Mercedes quickly turned into a cowboy. I think he’s rather cute…

I cannot fault the food at Aroma and the coffee is excellent too. I was going to write this review for you last week but it occurred to me that I’d never actually tried any of the cocktails and a review of somewhere that serves cocktails without trying one of them would just be so wrong, wouldn’t it? So, here’s The Naked Busker.

And yes, it was as yummy as it sounds. Kraken, Disaronno, lime juice and ginger beer were combined to make this delight. Cheers Tom!

So, having sampled the food, the coffee and the cocktails I now feel I can give an honest and well-deserved 10/10

Value For Money
To get coffee, cocktails and food this good it’s only right that the prices are higher than other similar places, right? WRONG!

Aroma’s prices are really competitive, with a latte costing just £2.30 and a Naked Busker coming in at £6.95. As cheap as anywhere in Norwich, for sure. The food was just as competitive, but I’m afraid I can’t remember the prices. Bad blogger.

To top it off, Aroma have a great loyalty scheme. They issue new customers with a plastic swipe card that tops up with points to the equivalent of 12p in every £1. I don’t know of another scheme that has better rewards.

All in all, it’s another 10/10

So, did I mention yet that I LOVE Aroma? In fact, I love it so very much that I’m giving them my second EVER 10/10. I tried so hard to find something negative to say but it was just impossible.

Get down to Aroma right now and try it for yourself. I’d love to hear what you think and perhaps we can enjoy a bear-y latté together there sometime soon.

P.S. If you’d like to find out more about Aroma then check out their website, Twitter, Facebook or Instagram!

3 thoughts on “REVIEW: Aroma Café and Bar, Norwich”

  • Love that bear and the Naked Busker sounds gorgeous, although I'm not to sure what kraken is, but it sounds good 😉 I've never been to Norwich, never even been to Norfolk – quite shocking and something that must be remedied as the only English county I've never seen.

  • I would love a trip to Norwich and the I really like the sound of this cafe and the menu they have to offer especially the Nakes Busker and yes I do value a cafe that manages to keep their loo's spotlessly clean! – Manjiri – sliceoffme

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