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Häagen-Dazs at Wimbledon

Häagen-Dazs at Wimbledon
Sometimes, when I’m in the middle of developing a recipe, refining the recipe for the 3rd time, photographing it, eating it and then writing about it I do stop and wonder ‘Why on earth do I put myself through this?!’ Yesterday, however, was the complete opposite. Whilst sipping champagne in the sun, feasting on afternoon tea and ice cream and having a good natter with other bloggers, I remembered clearly just how lucky I am to be a part of this community!

You see, Häagen-Dazs are the official ice cream sponsor of Wimbledon this year and for the next 5 years and to celebrate they invited some of us bloggers to afternoon tea in the outside space at Forest, on the roof of Selfridges. 

Of course, with Lanson being the official champagne sponsor of Wimbledon it’d be rude not to have a glass or two! *hic*

The afternoon tea was seriously delicious, but the icing on the cake was definitely the ice cream. Häagen-Dazs are renowned for creating great flavoured premium ice cream and have created a limited edition of their ‘stick bars’ flavoured with handpicked strawberries and cream (of course!)


To be honest, I’m not really a fan of strawberry ice cream. I usually find it far too sweet and really synthetic in flavour. So, I was really pleased to taste the Häagen-Dazs version and find it wasn’t too sweet at all. In fact, it had a really authentic strawberry flavour that wasn’t overpowering and had just a touch of sharpness to it which really nicely balanced the sweet ice cream. Here I am enjoying a bite! (Yes, I have changed my hair. Thank you, I think it suits me too! 😉 )


You can taste this limited stick bar yourself either by buying one from Wimbledon or in a Selfridges store in the UK or by popping up to the terrace at Forest in Selfridges, London where they’ll be screening the tennis and giving out complimentary ice cream until the end of the men’s singles final on Sunday. Yep, that’s right, I said FREE ICE CREAM. So get yourselves down there to have a taste! More details here!

If you can’t make it but you’d still like to try one of the other flavours of Häagen-Dazs stick bars, you’ll be pleased to know they launched a range of 3 flavours earlier this year so I’m sure you’ll see them in shops near you soon.

Finally, I’ll leave you with some pictures of the delicious afternoon tea, just to make you drool…



Disclaimer: I was invited to attend afternoon tea with Häagen-Dazs free of charge. As always, I wasn’t asked to write a positive review and all opinions are my own honest opinions. I was also compensated for my time in attending and writing this post.


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